About James Hunter

"Fritz" the Stag or how he became the Symbol of the Brand! - James Hunter - Nature and Beyond
  • Posted on
"Fritz" the Stag or how he became the Symbol of the Brand!
When I started designing clothes for hunters and outdoor enthusiasts, I didn’t want my brand to be just about gear — I wanted it to tell a story.Every patch, every print, every stitch should mean something. And the heart of it all is a deer — one particular deer — named FRITZ.